When asked to create an illustration for SAPO.pt Christmas logo, the first thing that came to my mind was Mike Ploog’s book, “The life and adventures of Santa Claus” and old Disney animation TV specials.
That “classical” feeling, the golden hues evoking warmth and Christmas as a fantasy universe, made a big impression on me as a kid. So I decided to try something inspired by these works.
To start I sketched, researched and made some color studies.
Next, the foundations for Santa’s house. I wanted to use a method similar to an animation workflow, to get a classic look. To do this I made the background independent from the characters and used a lightbox to put it all together.
Then scanned all the drawings and it was time to paint in Photoshop.
Below you can see the final image, with some changes to increase readability for smaller sizes. It was used on the desktop and mobile version of SAPO homepage.